Love is all around #bizluv

December 11, 2009 by Scott Davis · Comments 

loveactuallymainThe opening lines voiced by Hugh Grant who plays the British Prime Minister in the 2003 movie (love Actually) says:

“Whenever I get gloomy with the state of the world, I think about the arrivals gate at Heathrow Airport. General opinions starting to make out that we live in a world of hatred and greed, but I don’t see that. It seems to me that love is everywhere. Often, it’s not particularly dignified or newsworthy, but it’s always there – fathers and sons, mothers and daughters, husbands and wives, boyfriends, girlfriends, old friends. When the planes hit the Twin Towers, as far as I know, none of the phone calls from the people on board were messages of hate or revenge – they were all messages of love. If you look for it, I’ve got a sneaking suspicion… love actually is all around.”

Love, affirmation and caring for one another is probably the largest foundations of whom we are as humans and how it affects our culture. Yes hopefully more than hate or revenge.

Is affirmation not one of the underlying factors of what makes Facebook and Twitter so successful? Please see the post: Am I in your Tribe? Doesn’t #FollowFriday on Twitter and ReTweet’s confirm that we all appreciate a little attention when we can get it?

But nothing quiet says I love you to a business, more than a positive customer review. The time when someone takes those few moments to contact you or even better the world about how great the service was, or the food, or in general the whole experience. Reviews and word of mouth referrals, the thing that every business needs to market themselves more than any other form of promotion. Sadly it seems that often we have to even ask for testimonials to add to our website or proposals.

In a later scene of the movie the Prime Minister reads the following words on a Christmas card (it’s even ‘Canadianized’ with the eh on the end): ‘if you can’t say it at Christmas, when can you, eh? -. ‘I’m actually yours. With love, your Natalie.’

I wanted to write this short post to encourage people to take a few moments and post here, or tweet out, or write on a Facebook fanpage what great experience they have had at a business this year. #bizluv

Or even share their love for another person in their life and how much they mean to them.

Because:

if you can’t say it at Christmas, when can you, eh?

About Scott Davis
Scott offers Social Media, Marketing & Insight consultation with an emphasis on integrating new and emerging technology into business development.

  • rtstrategy

    Nice article... and I know what you're looking for so in the word's of another film I'll say it... "I Love You Man" ;-)

    Seriously though - I certainly agree with the #FollowFriday principal - and am on board with the campaign to keep it meaningful (see yesterday's blog post and dialogue with the developer of the Follow Friday Generator iPhone App) at www.rtstrategy.ca - I'd love your comments).

    Oddly enough on my blog post today I give props to some of my favourite local food and winesuppliers - Codfathers Fresh Fish, Quality Greens Farm Markets, Carmelis Goat Cheese, The Bread Company, Summerhill Winery. Anyone who takes pride in cooking knows the importance of quality fresh ingredients and those guys work hard to provide them (and no - none of them are clients of mine!)

    Finally, I'll send some love to Aston Villa, Bolton Wanderers, Everton and Wolves for their excellent results back home in the Premiership today!

    Cheers,

    Rich.

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